The Ordinary: What’s Your Ordinary Story?
art direction, copywriting, advertising
People tend to complicate their everyday lives by not embracing simplicity as a source of joy. This campaign aims to shift the company’s focus from the product to the customer’s lifestyle, showing them that life is as simple as you make it. Instead of using product photography and direct statements about the ingredients, these advertisements zoom out, infusing the brand with sentiment that customers can relate to.